1. Overview
These Terms of Service ("Terms") govern your access to and use of the Blend Technologies platform, website, and related services ("Services"). By accessing or using our Services, you agree to be bound by these Terms.
Blend Technologies operates globally and serves clients in the United Kingdom, the European Union, the United States, and other jurisdictions. These Terms are designed to comply with applicable laws across those regions.
2. Nature of the Service
Blend Technologies provides a software platform that enables businesses to create personalized product recommendation experiences, including quizzes, analytics, and recommendation engines.
Blend acts solely as a technology provider. We do not manufacture, sell, verify, or endorse any products offered by our clients.
3. No Medical Advice
All outputs generated through the platform are provided for general informational and wellness purposes only.
Blend Technologies does not provide medical advice, diagnosis, or treatment recommendations. Nothing provided through the platform should be considered a substitute for professional medical advice. Users should consult a qualified healthcare professional before making any decisions related to health, diet, or supplementation.
This disclaimer applies in all jurisdictions, including but not limited to the United States, where this statement is particularly relevant under FDA and FTC regulations.
Clients must display a clear "not medical advice" disclaimer to end users alongside quiz results, and must prominently surface any safety, caution, or contraindication flags returned by the platform.
4. Client Responsibility
Clients (business users of the platform) are solely responsible for:
- the accuracy and completeness of all product data uploaded;
- all health claims, ingredient information, and regulatory compliance in their applicable jurisdiction;
- configuration and validation of recommendation logic;
- ensuring compliance with all applicable laws and regulations, including but not limited to UK GDPR, EU GDPR, the California Consumer Privacy Act (CCPA/CPRA), and any other applicable data protection or consumer protection laws;
- obtaining valid consent from end users for data collection and processing;
- ensuring their use of the platform does not violate applicable advertising, labelling, or consumer protection laws (including FTC guidelines in the US and ASA/CAP codes in the UK).
Blend Technologies does not verify, validate, or endorse client-provided data or product claims.
5. Recommendation Engine
The platform provides algorithmic recommendations based on client-provided product data, user inputs, and general wellness and nutritional principles.
Recommendations are not medical advice, are dependent on client configuration and data quality, and may vary based on the accuracy of user input. Blend Technologies does not guarantee the suitability, effectiveness, or outcome of any recommendation.
6. Intellectual Property
All platform software, algorithms, interfaces, and proprietary methodologies are and remain the exclusive property of Blend Technologies.
Clients retain ownership of all data, content, and configurations they create or upload ("Client Content"). Clients grant Blend Technologies a non-exclusive, worldwide, royalty-free license to process, store, and use Client Content solely to provide and operate the Services.
Blend Technologies may use anonymized and aggregated data — which cannot reasonably identify any individual or client — for product improvement, analytics, and research purposes.
7. Data Ownership and Processing
Clients retain ownership of all data they provide and collect through the platform. The license granted in Section 6 above applies.
8. End-User Data and Roles
For personal data collected through client quizzes:
- The client acts as the Data Controller (or Business under CCPA);
- Blend Technologies acts as a Data Processor (or Service Provider under CCPA), processing data solely on behalf of and under the instructions of the client.
Clients are responsible for ensuring lawful collection of end-user data and obtaining all necessary consents under applicable law — including identifying a valid lawful basis (and, for health data, a condition under Article 9 UK/EU GDPR), presenting a compliant privacy notice before any data is collected, and operating an age-confirmation step so that only individuals aged 18 or over complete a quiz.
A Data Processing Agreement ("DPA") governing Blend Technologies' obligations as a processor — including security measures, personal data breach notification, sub-processor arrangements, audit rights, and the return or deletion of data on termination — forms part of these Terms. The DPA is provided to clients during onboarding and must be accepted before a client publishes a quiz to end users. Where Blend Technologies engages a new sub-processor, it will give clients prior notice and a reasonable opportunity to object on data protection grounds.
9. Payments and Subscriptions
Subscription services are billed through third-party providers (currently Stripe). By subscribing, you authorize recurring charges on your chosen billing cycle.
- Free trials may be offered at our discretion and will convert to paid subscriptions at the end of the trial period unless cancelled beforehand.
- Fees are non-refundable unless otherwise required by applicable law.
- Auto-renewal: subscriptions renew automatically unless cancelled at least 24 hours before the renewal date.
- Billing disputes must be raised within 30 days of the charge in question.
- Upon non-renewal or termination, clients retain the right to export their data for 30 days following the end of the subscription period.
10. Account Suspension and Termination
Blend Technologies may suspend or terminate access to the Services if these Terms are violated, if unlawful, harmful, or abusive activity is detected, or if misuse of the platform occurs.
Where reasonably practicable, we will provide prior written notice before suspension. In cases of serious or urgent violations, we reserve the right to suspend immediately.
Upon suspension or termination, clients may request an export of their data within 30 days. After this period, data will be deleted in accordance with our Privacy Policy.
11. Third-Party Services
The platform integrates with third-party services including Shopify and Stripe. Blend Technologies is not responsible for the performance, security, or policies of third-party services. Clients are responsible for reviewing and complying with those providers' terms.
12. Limitation of Liability
To the maximum extent permitted by applicable law, Blend Technologies' total aggregate liability to any client shall not exceed the fees paid by that client in the twelve (12) months preceding the claim.
Blend Technologies shall not be liable for: health outcomes resulting from product use or recommendations; inaccuracies in client-provided data; decisions made by end users; or indirect, incidental, special, or consequential damages, including loss of profits, data, or business.
Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any liability that cannot be excluded under applicable law.
13. Indemnification
Clients agree to indemnify, defend, and hold harmless Blend Technologies and its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable legal fees) arising from: the client's use of the platform; client-provided product data or health claims; any violation of these Terms; or the client's failure to comply with applicable laws.
14. Governing Law and Jurisdiction
These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
For US clients: Nothing in this clause prevents either party from seeking emergency injunctive relief in a court of competent jurisdiction. Some US state laws may provide additional consumer protections that cannot be waived by contract.
For EU clients: Consumers in the European Union may also have the right to bring claims before the courts of their country of residence under applicable EU consumer protection law.
15. Changes to Terms
We may update these Terms at any time. We will notify clients of material changes by email or prominent notice on the platform at least 14 days before the changes take effect. Continued use of the Services after that period constitutes acceptance of the updated Terms.