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Health and wellness
Personalised product recommendations for supplement and wellness brands.
Explore use cases
Personalised quizzes for product brands
Recommend the right product to every customer.
Help your customers find what truly fits them. Match their individual needs to products in your catalogue with data-backed recommendations.
Not ready? See a sample report →
15-day free trial
Live in an afternoon
How it works
Your catalogue. Their personalised plan.
Six steps from your catalogue to their personalised plan.
01. Connect your store
Shopify, CSV or manual. Your entire catalogue in and ready within minutes.
02. Match your catalogue
Every product matched automatically to what the engine scores. No black box.
03. Design your quiz
Create your fully bespoke quiz, screen by screen. Or let Blend AI draft it.
04. Put it where your customers are
One script tag on your own storefront, inline or as a popup. No developer needed.
05. They get a plan. You get the sale.
Every product comes with a reason. Customers buy with confidence, and buy more.
06. Analyse the data
Collect and analyse first-party data on your customers and know where to expand.
Who we work with
Any catalogue where the right product depends on the person.
Live for health and wellness. More categories on the way.
BeautySkincare, haircare, cosmetics
FoodNutrition, snacks, meal plans
FashionApparel, footwear, accessories
Don't see your category?
Let's explore your catalogue.
The engine
Every answer shapes the recommendation.
Customer answers, research-backed product data, and your brand’s priorities come together in one recommendation engine.
blend/engine — example: health & wellness
idle
Reading the signalsOrganising the customer’s answers into a personal profile.Estimating intakesEstimating nutritional intake from reported eating habits.Determining targetsSelecting reference targets for this profile.Calculating gapsComparing estimated intake with targets to identify possible gaps.Scoring the catalogueAssessing products against the customer’s profile, goals and gaps.Applying safety checksRemoving unsuitable products, regardless of their match score.Building the personalised planSelecting a complementary plan and explaining every recommendation.
Customer profile
- Age band
- 31–50
- Market
- United Kingdom
- Diet
- Vegetarian, no fish
- Goals
- Energy, sleep
- Activity
- Sedentary
- Declared
- Medication, not pregnant
PLAN3 selected
- 01Vitamin D3Covers the largest gap between estimated intake and target.
- 02Magnesium GlycinateMatches two stated goals, and nothing else in the plan carries it.
- 03Omega-3 (Algae Oil)The form that suits this diet, where the fish-oil version does not.
assessedexcludedselected
Illustrative simulation. Sample data.
The recommendation engine
Learn more about how a score is built, what gates it, and where the numbers come from.
Explore the engine
Pricing
Find the right plan for your catalogue.
Start with a 15-day free trial. Choose the capacity and insights your business needs.
Starter
$49
/month excl. VAT
Entry level for small brands getting started with personalisation.
- 250 quiz responses / month
- Up to 20 products
- Basic analytics
- Shopify + CSV sync
- Personalised quiz
- Webapp access
- Email support
Pro
$189
/month excl. VAT
The core commercial plan for brands where personalisation is a revenue channel.
- Everything in Starter
- 2,500 quiz responses / month
- Up to 250 products
- Your branding no Blend badge
- User Analytics
- Quiz Analytics
- Product Analytics
- Market Analytics
Enterprise
Custom pricing
For brands at scale that need hands-on setup and unlimited throughput.
- Everything in Pro
- Unlimited quiz responses
- Unlimited products
- Dedicated onboarding
- Priority support
- Dedicated personalisation
15-day free trial on every plan. Card required up front, nothing charged until it ends, cancel any time before. VAT is added at checkout based on your country; business customers can enter a VAT number for reverse charge.
What counts as a response?
One response = one customer who completes a quiz end-to-end. Abandoned quizzes, partial submissions, and repeat responses from the same user within 24 hours do not count.
Frequently asked questions
Good questions.
Good questions.
Clear answers.
Everything you need to know before getting started.
Still have a question?
Let’s talk ↗
How is Blend different from other quiz tools?
Most quiz tools match products to answers with tags or point totals. Blend scores every product in your catalogue with one engine, applies health and safety checks, and returns the reason behind each recommendation. The same answers always produce the same plan. How the engine works →
Which industries does Blend support?
Supplements and over-the-counter health is the live vertical, that's where the scoring engine has the deepest content layer (nutrient gaps, RDIs, ingredient interactions, dosing). Beauty and food are on the roadmap. The scoring architecture is portable across categories; the category-specific content layer is what we build out per vertical. If you're not in supplements yet, talk to us about timing.
How do I connect my product catalogue?
Upload it through the webapp. Shopify connects directly and re-syncs on a schedule, and CSV or manual upload covers any other source. A listing in the Shopify App Store is in review; WooCommerce, BigCommerce and the rest follow. Our team can help if your catalogue has anything unusual.
Can I customise the quiz and recommendations?
Yes. You can adjust scoring weights, exclude product attributes, prioritise specific goal-to-product mappings, and configure brand-specific overrides during onboarding. The deterministic core stays, your tuning is layered on top.
Can I use my own branding?
On Pro and above, completely. Your brand, your colours, your typography, and no “Powered by Blend” anywhere. The quiz runs on your own storefront, inline as a page or behind a button as a pop-up, in Shopify, Squarespace, Wix, WordPress or anything that takes embed code, and there is a direct link if you would rather send people straight to it. Starter quizzes carry a small Blend badge. See the white-label options →
Which languages does Blend support?
English today. Multi-language support, French and other major languages, is coming soon. The quiz text (questions, labels, CTAs) is fully customisable per brand, so when new languages land you can run a localised quiz per market.
What customer insights will I get?
A conversion funnel running from Started the quiz through Completed, Clicked a recommended product, Added to cart and Purchased, so you can see where people drop and what the quiz actually earned. Underneath it: drop-off by question, completion by goal, answer insights across every question, product performance, and Catalogue gaps, which ranks where your customers’ needs and your catalogue do not overlap yet, split into not stocked and stocked but not matched. The last two funnel steps need a connected store. Orders are tied back by a per-click token, so a quiz session id never leaves your Blend account.
How does pricing work?
15-day free trial on every plan. Card required up front, nothing charged until it ends, cancel any time before. Starter from $49/month, Pro from $189/month, Enterprise custom pricing. Plans scale by quiz responses and catalogue size. See pricing →
What is a personalised product quiz?
A fully customisable quiz on your store that learns each visitor's goals, health, lifestyle, and diet, then matches them to the right products in your catalogue through a deterministic scoring engine. Not a decision tree, not persona-based. The engine is the differentiator.
How does the engine actually personalise?
It scores every product in your catalogue against the customer using 25 product attributes (ingredients, dosing, interactions, evidence, contraindications, synergies) and user signals spanning goals, sub-goals, conditions, lifestyle, and nutrient gaps inferred from a food-frequency questionnaire. Each pick comes with the specific reasons that produced it, not just an answer-to-tag match. See the methodology →
What can a customer actually tell you in the quiz?
Goals first, then the signals underneath each one. A customer picks the goals that matter to them, spanning energy, sleep, gut health, hormonal balance, sports performance, healthy ageing and more. Each goal opens a follow-up that captures the specific signals behind it, so “gut health” becomes bloating, irregular habits, discomfort after dairy, and so on. That detail is what the scoring engine reads, alongside diet, lifestyle and biology.
How does Blend handle safety, interactions, contraindications, ingredient limits?
The engine includes a safety layer that runs on every recommendation: supplement–supplement interaction checks, medication conflict screens, upper-limit gating against EFSA tolerable intakes, and synergy pairing. Every flagged interaction or limit is traceable to a source rule, important if you operate in a regulated category.
What does Blend AI do?
It drafts your quiz. Describe your brand in a short interview and it writes the layout, the tone, the palette and a first set of screens, which you then edit. It configures from the questions the engine already scores rather than inventing new ones, so a drafted quiz runs the first time. Anything it proposes but cannot apply is dropped and reported back to you, never changed silently.
Can I migrate from another quiz tool?
Yes, and onboarding takes minutes. We ingest your catalogue, map your existing quiz logic into Blend’s scoring engine, and you keep your existing embed slot. Your old persona and tag rules become inputs to the algorithm.
Where can I run Blend? Which countries?
The quiz runs anywhere: it is an embed on your own storefront, with no geographic restriction. The recommendation engine ships nutrient requirements for 30 countries: the US and Canada, the UK, and the 27 EU member states. Its food model is calibrated on UK dietary survey data. Adding a new market’s reference set is quick, so tell us where you sell and we will confirm what is in place before you launch. Your data is processed in the EU (Frankfurt) under a data processing agreement.
Get started
Put your catalogue to work.
Try the demo, or book 15 minutes with us.
Not ready? See a sample report →
Or email us at contact@blend-technologies.com