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Data-driven · Source-cited

A scoring model you can audit, line by line.

Transparent attribute-level scoring against your catalogue. Nutrient targets and upper limits follow EFSA, the default authority, with NIH and the NHS behind it.

200+
Products audited
Standardised so every score is comparable across the catalogue.
30+
Product attributes
Ingredients, dosing, evidence, contraindications, synergies, all scored.
21
Safety gates
Interactions, medication conflicts, upper limits, and contraindications.
0
Black boxes
Every recommendation traces to a goal or a measured nutrient gap.
1:1
Tuned to your brand
Your catalogue, your customers, your questions, your algorithm.

The bar for recommending differs by nutrient. One threshold used to gate all thirty-two identically, so vitamin A and vitamin C were judged the same way. They should not be. Too much protein is harmless; vitamin A at a ten per cent shortfall is not worth taking, because retinol accumulates and nothing is gained above requirement. A product is recommended for a nutrient only where correcting that nutrient is actually worth it.

This sits on top of the upper-limit ceiling rather than replacing it. Nobody was being overdosed before; the ceiling already refused any dose that would breach a tolerable limit. This is the separate question of whether a modest gap is worth supplementing at all.

See the methodology
How scoring works, step by step. Request the full documentation.
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Made for every catalogue

From general wellness to thyroid support, and the signals under each

Every goal a customer can pick, and the signals the engine reads underneath each one.

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