I founded Blend because the supplement industry has been driven by marketing promises instead of real science. For years, people have been told that generic products are enough, but they rarely deliver meaningful results. Most supplements are created to appeal to everyone and therefore end up working for almost no one. The truth is that every body is different, and a one-size-fits-all formula ignores that reality. People rarely do blood tests, and even when they do, most do not have the knowledge or tools to interpret them properly. At the same time, tracking macros is exhausting, time consuming, and unsustainable, which is why most people give up long before they see any real progress.

Diet, lifestyle, and personal goals are the foundation of true health. They dictate what your body actually needs, and without taking them into account, supplementation becomes little more than blind guessing. Guesswork leads people to consume things they do not need, wasting money at best and damaging their health at worst. This gap between what people are sold and what they truly need is why I created Blend. It is not about taking more supplements, it is about taking the right ones, at the right time, for the right reasons, guided by who you are, how you live, and what you want to achieve.