Most quiz tools are persona-based decision trees that any e-commerce category could use. Blend is real personalization software, built specifically for supplement and OTC health brands: a scoring engine, a safety layer, and analytics that understand your category.
What the table doesn't show: the outcomes that move brands from a tag-based quiz to Blend.
General quiz tools offer flexible branching and weighted scoring for any category. Blend adds a nutrition layer on top: adjust scoring weights per attribute, exclude product fields you don't want considered, prioritize goal-to-product mappings, and configure brand-specific overrides, all on a deterministic core that stays predictable.
Customers who understand why a product was picked convert at higher rates than customers shown a black-box "you got this." Blend ships every recommendation with the specific reasons that produced it, nutrient gaps closed, goals matched, safety checks passed. Visible reasoning builds the trust that closes the sale.
Supplements with structure-function claims, OTC products, and regulated markets all share the same requirement: when a customer, a lawyer, or a regulator asks how a recommendation was made, you can show the math. Deterministic scoring + traceable signals + source-rule references = a defensible recommendation, not a marketing pitch.
General quiz tools match products to multiple-choice answers using tags or point accumulators. Blend runs deterministic scoring across every product in your catalog, factoring in ingredient interactions, upper-limit safety, synergies, and nutrient gaps inferred from a food-frequency questionnaire. Same input always produces the same output, auditable, defensible, and shippable in regulated categories. Every recommendation carries the reasons that produced it.
Yes. Most brands switch over in days, not weeks. We map your existing quiz logic into Blend's scoring engine, ingest your catalog, and you keep your existing embed slot.
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