Most quiz tools are persona-based decision trees that any e-commerce category could use. Blend is real personalization software, built specifically for supplement and OTC health brands: a scoring engine, a safety layer, and analytics that understand your category.
What the table doesn't show: the outcomes that move brands from a tag-based quiz to Blend.
Most quiz tools lock you into persona templates and decision-tree branches that look tunable but constrain real personalization. Blend lets you adjust scoring weights per attribute, exclude product fields you don't want considered, prioritize goal-to-product mappings, and configure brand-specific overrides — on top of a deterministic core that stays predictable.
Customers who understand why a product was picked convert at higher rates than customers shown a black-box "you got this." Blend ships every recommendation with the specific reasons that produced it — nutrient gaps closed, goals matched, safety checks passed. Visible reasoning builds the trust that closes the sale.
Supplements with structure-function claims, OTC products, and regulated markets all share the same requirement: when a customer, a lawyer, or a regulator asks how a recommendation was made, you can show the math. Deterministic scoring + traceable signals + source-rule references = a defensible recommendation, not a marketing pitch.
Those tools match products to multiple-choice answers using persona tags or decision trees. Blend computes a numeric, deterministic score per product per customer, factoring in ingredient interactions, upper-limit safety, synergies, and inferred nutrient gaps. Same input always produces the same output. Every recommendation carries reasons.
Yes. Most brands switch over in days, not weeks. We map your existing quiz logic into Blend's scoring engine, ingest your catalog, and you keep your existing embed slot.
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